Deep insights into product strategy, user behavior, and growth from my experience at Meta. Learn how small changes can impact millions of users and how to think systematically about product decisions.
6 articles
From 2010-2014, companies like Duolingo and Spotify didn't just build products - they engineered desire. This wasn't growth hacking. It was behavioral architecture that turned human psychology into self-reinforcing distribution channels.
YouTube didn't try to out-feature TikTok. Instead, it made a quieter, more strategic decision that changed how short-form video scaled.
While most product teams optimize existing solutions, breakthrough products come from questioning fundamental assumptions and rebuilding from the ground up.
When marketing budgets are zero, you find traffic where it already exists. Airbnb's Craigslist integration wasn't just clever - it was architected.
How a three-minute demo video generated 75,000 signups in 24 hours and taught Silicon Valley that showing beats telling, every time.
While competitors burned cash on marketing, Uber built growth directly into their product mechanics. Referrals weren't a feature - they were the strategy.