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16 publications

Recent Publications

16 publications

Hooked: Beyond the Loop, to Strategic Advantage
product thinking

Hooked: Beyond the Loop, to Strategic Advantage

From 2010-2014, companies like Duolingo and Spotify didn't just build products - they engineered desire. This wasn't growth hacking. It was behavioral architecture that turned human psychology into self-reinforcing distribution channels.

Jan 9 · 8m read
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