All Articles

16 articles

All Articles

16 articles

TECH JOURNALISM

The Behavioral Revolution Hidden in Snapchat Stories

How Evan Spiegel's team accidentally invented the content format that would reshape social media through psychological principles that traditional platforms couldn't replicate. The untold story of the feature that made Stories the industry standard.

Jun 15 · 10m read
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PRODUCT THINKING

Hooked: Beyond the Loop, to Strategic Advantage

From 2010-2014, companies like Duolingo and Spotify didn't just build products - they engineered desire. This wasn't growth hacking. It was behavioral architecture that turned human psychology into self-reinforcing distribution channels.

Jan 9 · 8m read
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PRODUCT THINKING

Dropbox's Overnight Explosion

How a three-minute demo video generated 75,000 signups in 24 hours and taught Silicon Valley that showing beats telling, every time.

Jul 27 · 10m read
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